Live Light Live Right is a non-profit organization with a mission to help children struggling with obesity. A team of professionals all committed to educating and offering services to any child between the ages of 2 and 19 with a body mass index (BMI) greater than the 95th percentile for age. They were looking to tell more people about their organization and raise funds to better service their children.
Brand awareness is a top priority for a non-profit organization, if people understand what their organization stands for they are more likely to become a follower or client and possibly donate to the program. Therefore, the Live Light Instagram portfolio was committed to explaining their services, introducing their staff members, and highlighting success stories of children who’ve benefited from Live Light services.
Cross Marketing is a great way to gain exposure. For Live Light, we reached out to food brands that were aligned with their mission to find healthy alternatives that taste good as well. We then worked on content creation that highlighted the brand and how Live Light imparts their products into their program.